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Matters of telling : the impulse of the story
In this book, multiple authors and perspectives converge on the materiality of storytelling in order to court its potentialities and flesh out its tensions. Reflecting through its methodological multiplicity not only the vast array of discourses and disciplines that concern themselves with the study of narration, but also the various and variable subjects of the act of telling, the collective effort of this volume is less to map or track than to amplify the possibilities of contingent situations, embodied relations and specific texts in which, beyond the tale, the telling itself speaks and matters.
Book
El storyliving en estrategias transmedia: análisis del caso E-nterpreters, de Pilsen Callao
La narrativa transmedia permite a las marcas expandir su storytelling por múltiples plataformas, involucrando al público en la creación del relato (Scolari, 2013). Un enfoque que se distingue por ofrecer diversos puntos de entrada a la historia, entre los que destaca la realidad virtual (Tacgin, 2020). Este estudio analiza cómo el storytelling se adapta al ecosistema transmedia mediante el storyliving, tomando como casos las campañas “E-nterpreters” y “E-nterpreters Season 2”, de Pilsen. La marca peruana utiliza un eje narrativo basado en la amistad, desarrollando un universo narrativo transmedia con iniciativas para integrar en la sociedad a la comunidad sorda gamer.
La narrativa transmèdia permet a les marques expandir la seva storytelling per múltiples plataformes, involucrant al públic en la creació del relat (Scolari, 2013). Un enfocament que es distingeix per oferir diversos punts d'entrada a la història, entre els quals destaca la realitat virtual (Tacgin, 2020). Aquest estudi analitza com el storytelling s'adapta a l'ecosistema transmèdia mitjançant el storyliving, prenent com a casos les campanyes “E-nterpreters” i “E-nterpreters Season 2”, de Pilsen. La marca peruana utilitza un eix narratiu basat en l'amistat, desenvolupant un univers narratiu transmèdia amb iniciatives per a integrar en la societat a la comunitat sorda gamer.
Transmedia storytelling allows brands to expand their storytelling across multiple platforms, involving the audience in the creation of the story (Scolari, 2013). An approach that stands out for offering different entry points to the story, among which virtual reality is one of the most prominent (Tacgin, 2020). This study analyzes how storytelling adapts to the transmedia ecosystem through storyliving, taking as cases the campaigns “E-nterpreters” and “E-nterpreters Season 2”, by Pilsen Callao. The Peruvian brand uses a narrative axis based on friendship, creating a transmedia narrative universe with initiatives for the inclusion of the deaf gamer community into society.
Journal Article
Dog diaries : secret writings of the WOOF Society
At the first annual meeting of WOOF--Words of Our Friends--assorted dogs preserve their heritage by sharing tales of canines throughout history, including Abu, who ruled all of Egypt except for one pesky cat, and Zippy, who simply must find the squeaky toy.
Book