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Music and video streaming
Introduces the concept of streaming and then explains how it works and what its uses are. Along the way, important digital terminology and concepts are introduced, such as bandwidth, codecs, plugins, and protocol.
Book
Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)
PurposeThe outbreak of the Coronavirus (COVID-19) pandemic and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services. Online users are increasingly accessing live broadcasts, as well as recorded video content and digital music services through internet and mobile devices. In this context, this study aims to explore the individuals’ uses and gratifications from online streaming technologies during COVID-19.Design/methodology/approachThis research has adapted key measures from the “technology acceptance model” (TAM) and from the “uses and gratifications theory” (UGT) to better understand the individuals’ intentions to use online streaming technologies. A structural equations partial least squares’ confirmatory composite approach was used to analyze the gathered data.FindingsThe individuals’ perceived usefulness and ease of use of online streaming services were significant antecedents of their intentions to use the mentioned technologies. Moreover, this study suggests that the research participants sought emotional gratifications from online streaming technologies, as they allowed them to distract themselves into a better mood and to relax in their leisure time. Evidently, they were using them to satisfy their needs for information and entertainment.Research limitations/implicationsThis study contributes to the academic literature by generating new knowledge about the individuals’ perceptions, motivations and intentions to use online streaming technologies to watch recorded movies, series and live broadcasts.Practical implicationsThe findings imply that there is scope for the providers of online streaming services to improve their customer-centric marketing by refining the quality and content of their recorded programs and through regular interactions with subscribers and personalized recommender systems.Originality/valueThis study integrates the TAM and UGT frameworks to better understand the effects of the users’ perceptions, ritualized and instrumental motivations on their intentions to continue watching movies, series and broadcasts through online streaming technologies, during COVID-19.
Journal Article
Stream processing with Apache Flink : fundamentals, implementation, and operation of streaming applications
\"Get started with Apache Flink, the open source framework that powers some of the world's largest stream processing applications. With this practical book, you'll explore the fundamental concepts of parallel stream processing and discover how this technology differs from traditional batch data processing. Longtime Apache Flink committers Fabian Hueske and Vasia Kalavri show you how to implement scalable streaming applications with Flink's DataStream API and continuously run and maintain these applications in operational environments. Stream processing is ideal for many use cases, including low-latency ETL, streaming analytics, and real-time dashboards as well as fraud detection, anomaly detection, and alerting. You can process continuous data of any kind, including user interactions, financial transactions, and loT data, as soon as you generate them.\"-- Provided by publisher
Book
E-service quality on live streaming platforms: swift guanxi perspective
Purpose
In recent years, more and more e-retailers have adopted live streaming services to attract customers. Although the extant literature has mostly examined the motivations for live streaming usage, it remains unclear how to enhance customers’ purchase behaviour. Based on the social exchange theory, in the context of live streaming platforms (LSP), this study aims to investigate the impact of information quality and interaction quality on swift guanxi and customers’ purchase intention.
Design/methodology/approach
This study conducted an online survey to conduct two rounds of data collection and analyses the data using SPSS and SmartPLS softwares.
Findings
The results show that information quality (believability, usefulness and vividness) and interaction quality (responsiveness, real-time interaction and empathy) are positively related to swift guanxi, which may influence customers’ online purchase intention on LSP.
Originality/value
Prior service quality studies tend to focus on traditional physical stores and e-commerce websites context. This study offers the description of key dimensions of service quality on emerging LSP context. The study also confirms the importance of swift guanxi in an online marketplace.
Journal Article
