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A product-technology portfolio alignment approach for food industry: a multi-criteria decision making with z-numbers
PurposeTo design a novel hybrid approach to illustrate a reciprocal alignment to integrate future products and technologies. This mixed qualitative-quantitative method aims to optimize the final product portfolio and production technologies alignment in the food industry.Design/methodology/approachA list of products and technologies is extracted and evaluated by experts employing Market Attractiveness and Ease of Implementations Matrix (MA-EI) for products and attractiveness and technological Capability Matrix (A-C) for technologies. Weights of high-scored alternatives are attained applying the Z-number extension of Best Worst Method (ZBWM). After the product-technology matrix is formed and the alignment scores of each pair are determined by experts. Subsequently, final scores are computed, and a framework is proposed by electing high-ranked products and technology of each cluster to form the aligned product and technology portfolios of a food and hygiene industry company.FindingsBy employing an uncertain multicriteria decision-making approach besides product and technology matrices in a food industry corporation, among 40 technology and product, 13 products by 6 technologies are proposed. Thus, only six technology are necessary to manufacture the highly important and effective products.Originality/valueThe combination of product and technology analysis matrixes with an uncertain decision-making approach is considered as a novel approach in this research. Moreover, the distinctness between the present study and other researches is the concurrent unified aspect of product portfolio and technology optimization and its implementation in the planning discussion, especially in the food industry.
Journal Article
The guide to entrepreneurship : how to create wealth for your company and stakeholders
\"Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish a new venture (entrepreneurship), this guide will serve as an invaluable resource. The book explores what constitutes entrepreneurial timber and the leadership skills to raise all the needed capital. Most new venture business failures arise from two sources: (1) opportunity is not real, or (2) the means required to pursue the idea is not available. This book will provide the aspiring entrepreneur with a \"how-to-guide\" to success, with concrete action plans\"-- Provided by publisher.
Book
Optimizing Product Launches in the Presence of Strategic Consumers
A technology firm launches newer generations of a given product over time. At any moment, the firm decides whether to release a new version of the product that captures the current technology level at the expense of a fixed launch cost. Consumers are forward-looking and purchase newer models only when it maximizes their own future discounted surpluses. We start by assuming that consumers have a common valuation for the product and consider two product launch settings. In the first setting, the firm does not announce future release technologies and the equilibrium of the game is to release new versions cyclically with a constant level of technology improvement that is optimal for the firm. In the second setting, the firm is able to precommit to a schedule of technology releases and the optimal policy generally consists of alternating minor and major technology launch cycles. We verify that the difference in profits between the commitment and no-commitment scenarios can be significant, varying from 4% to 12%. Finally, we generalize our model to allow for multiple customer classes with different valuations for the product, demonstrating how to compute equilibria in this case and numerically deriving insights for different market compositions.
This paper was accepted by Yossi Aviv, operations management.
Journal Article
Total garbage : how we can fix our waste and heal our world
\"What happens to our trash? Why are our oceans filling with plastic? Do we really waste 40 percent of our food 65 percent of our energy? Waste is truly our biggest problem, and solving our inherent trashiness can fix our economy, our energy costs, our traffic jams, and help slow climate change--all while making us healthier, happier and more prosperous. This story-driven and in-depth exploration of the pervasive yet hard-to-see wastefulness that permeates our daily lives illuminates the ways in which we've been duped into accepting absolutely insane levels of waste as normal. Total Garbage also tells the story of individuals and communities who are finding the way back from waste, and showing us that our choices truly matter and make a difference. Our big environmental challenges--climate, energy, plastic pollution, deforestation, toxic emissions--are often framed as problems too big for any one person to solve. Too big even for hope. But when viewed as symptoms of a single greater problem--the epic levels of trash and waste we produce daily--the way forward is clear. Waste is the one problem individuals can positively impact--and not just on the planet, but also on our wallets, our health, and national and energy security. The challenge is seeing our epic wastefulness clearly. Total Garbage will shine a light on the absurdity of the systems that all of us use daily and take for granted--and it will help both individuals and communities make meaningful changes toward better lives and a cleaner, greener world\"-- Provided by publisher.
Book
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
Many firms capitalize on their customers’ social networks to improve the success rate of their new products. In this article, the authors analyze the dynamic effects of social influence and direct marketing on the adoption of a new high-technology product. Social influence is likely to play a role because the decision to adopt a high-involvement product requires extensive information gathering from various sources. The authors use call detail records to construct ego networks for a large sample of customers of a Dutch mobile telecommunications operator. Using a fractional polynomial hazard approach to model adoption timing and multiple social influence variables, they provide a fine-grained analysis of social influence. They show that the effect of social influence from cumulative adoptions in a customer’s network decreases from the product introduction onward, whereas the influence of recent adoptions remains constant. The effect of direct marketing is also positive and decreases from the product introduction onward. This study provides new insights into the adoption of high-technology products by analyzing dynamic effects of social influence and direct marketing simultaneously.
Journal Article
Make : zero to maker : a beginner's guide to the skills, tools, and ideas of the Maker Movement
\"The book follows author David Lang's headfirst dive into the maker world and shows how he grew from an unskilled beginner to be a successful entrepreneur. You'll discover how to navigate this new community of makers, and find the best resources for learning the tools and skills you need to be a dynamic maker in your own right\"--Provided by publisher.
Book
Determinants of Mobile Apps' Success: Evidence from the App Store Market
Mobile applications markets with app stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. This research examines key seller- and app-level characteristics that impact success in an app store market. We tracked individual apps and their presence in the top-grossing 300 chart in Apple's App Store and examined how factors at different levels affect the apps' survival in the top 300 chart. We used a generalized hierarchical modeling approach to measure sales performance, and confirmed the results with the use of a hazard model and a count regression model. We find that broadening app offerings across multiple categories is a key determinant that contributes to a higher probability of survival in the top charts. App-level attributes such as free app offers, high initial ranks, investment in less-popular (less-competitive) categories, continuous quality updates, and high-volume and high-user review scores have positive effects on apps' sustainability. In general, each diversification decision across a category results in an approximately 15 percent increase in the presence of an app in the top charts. Survival rates for free apps are up to two times more than that for paid apps. Quality (feature) updates to apps can contribute up to a threefold improvement in survival rate as well. A key implication of the results of this study is that sellers must utilize the natural segmentation in consumer tastes offered by the different categories to improve sales performance.
Journal Article
Milk : a local and global history
\"A history of milk and its many uses in different cultures of the world\"-- Provided by publisher.
Book
DETERMINANTS OF TECHNOLOGY ADOPTION: PEER EFFECTS IN MENSTRUAL CUP TAKE-UP
We estimate the role of peer effects in technology adoption using data from a randomized distribution of menstrual cups in Nepal. Using individual randomization, we estimate causal effects of peer exposure on adoption. We find strong evidence of peer effects: two months after distribution, one additional friend with access to the menstrual cup increases usage by 18.6 percentage points. Using the fact that we observe both trial and usage of the product over time, we examine the mechanisms that drive peer effects. We show evidence that peers impact learning how to use the technology, but find less evidence that peers impact an individual desire to use the menstrual cup.
Journal Article