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Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers, and will be an essential read for researchers and students in tourism studies and related industries.

Visitors to natural heritage sites are increasingly being encouraged to behave in a more ethical way to reduce the negative impacts of tourism on the host community and the environment. As such, several ways of encouraging visitors to behave ethically have been proposed in literature. Despite literature suggesting a wide range of ways of encouraging ethical behaviour in different tourism settings, relatively few studies have probed the significance of aspects of ethical tourism (ET) on ethical visitor behaviour (EVB). This paper proposes ET aspects outlined by Speed (2008) in the ET model as determinants of EVB. Based on a quantitative survey of 323 respondents who visited iSimangaliso Wetland Park (IWP) during the period in which the study was conducted, eleven aspects of ET were empirically confirmed and validated. Research results reveal that the ET aspects and their related guidelines inspire visitors to behave appropriately. Improved insight into the respondents' perceptions of ET aspects as determining factors of EVB may equip site managers with strategies of mitigating visitors' deviant behaviour.

Tourism has long been associated with improved health, resulting in a boom of spas, yoga and rejuvenation treatments. Medical tourism itself is a more recent example of niche tourism, with increasing numbers of people travelling abroad in search of cosmetic enhancement and solutions to various serious medical conditions often by surgery. Medical Tourism looks at the background and rise of health tourism, new emerging facets of the sector, and examines how medical tourism benefits local health care providers, economies and the tourism industry as a whole. It offers a unique overview of an emerging component of the tourist industry and a distinct and controversial element of health provision.

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance(e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours?How well do their behaviours follow what they plan? These questions are fundamental in consumerbehaviour. This book provides fresh insights in responding to these issues.This book examines alternative theories and the empirical testing of trade-offs we make in life amongwork, leisure, travel, and personal maintenance actions and how our plans relate to what we actuallydo. Tourism Behaviour considers plans and behaviours for tourist spending, length of stay, attractions,destinations, accommodation and activities, and investigates how marketing strategies affect consumerplans. This book provides new theory, empirical studies, and practical insights of significant interest totravel and leisure researchers, destination marketing managers, and advanced students in tourism andconsumer behaviour.

Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour.Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour.Key Features: The most recent global research on this topic. An interdisciplinary approach. Contributors from 15 different countries.

The recent trend of integrating seasonal events within theme parks and leveraging tourist attractions as event venues exemplifies a convergence of the events and attractions sectors within the tourism industry. This study explores the impact of event participation on the perceptions of attractions, place attachment, and visitor loyalty. Utilizing Partial Least Squares – Structural Equation Modeling (PLS-SEM) and regression analysis, the results demonstrate that familiarity with an attraction significantly enhances place attachment, the overall image of the attraction, and visitor loyalty. The type of event is relevant for the revisit intention’s outcome. While place attachment is identified as a robust predictor of loyalty to attractions, its direct relationship with attraction image is not significant. These findings underscore the importance of event-driven tourism strategies in fostering visitor loyalty. From a managerial perspective, it is recommended that attraction managers optimize their event offerings and actively engage first-time visitors to enhance long-term retention rates.

This book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of the basics of tourist behaviour and decision-making, with the results of an in-depth qualitative study of vacationers. It considers both the generic decision to go on vacation, or not, and more specific travel decisions, such as destination and accommodation type, from an individual and social point of view. It looks at how, when, and why such decisions are made, and the factors that influence the final outcome. The book concludes by rejecting existing tourist typologies in favour of a new typology of vacationers.

This research aims to better understand the circumstances of museums in times of COVID-19 and investigate the reopening of museums as physical spaces for visitors' experience. The influence of visitors' sociodemographic and tripographic characteristics on visitor behavior, safety measures implemented by museums, and visitation experience were examined in two major art museums in Catalonia (Spain): the Dal??-Theatre Museum and the Picasso Museum. Participants (879) were selected following systematic random sampling at the museum exit gates. A quantitative analysis of the data was performed using Pearson and ANOVA and the participants' profiles are presented. Findings indicate significant relationships between visitors' characteristics and visitor behavior, safety measures, and visitation experience, with place of residence showing a positive influence on all three. Museums complied with specific safety regulations due to COVID-19, and in this context, the findings revealed that visitors slightly changed their visitor behavior in museums. Most visitors positively evaluated the key aspects of museum management relating to health and safety and social distancing. Age, nationality, and personal experience were found to influence visitor behavior in museums. Specific effects of each characteristic are further analyzed. Theoretical and practical implications and suggestions for future research studies are also discussed. Marketing activities will benefit from knowing, in detail, the visitors' characteristics-information that can be used to target niches. Finally, the cultural industry has a social function and supporting the digitalization of museum organizations is crucial to the dissemination of culture.