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دراسات إعلامية
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دراسات إعلامية
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دراسات إعلامية
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Book
دراسات إعلامية
2011
Available to read in the library!
Overview
يتناول هذا الكتاب دراسات إعلامية حيث تلعب وسائل الإعلام دورا محوريا في حياة الفرد والأسرة والمنظمة والمجتمع وهي بذلك تسهم في التنشئة الاجتماعية وفي تشكيل الرأي العام والذاكرة الجماعية للمجتمع كما لاتقل أهميتها في التنمية المستدامة والمجال الاقتصادي والإعلان والتسويق فالمنتج الإعلامي منتج فكري معنوي يحمل القيم والمعتقدات والتقاليد والأفكار فهو ليس سلعة مادية مجردة بل سلعة تحمل في طياتها الأيديولوجية والفكر ونمط الحياة والسياسة والقيم.
Publisher
الآفاق المشرقة ناشرون
Subject
Item info:
3
items available
3
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HM 1206 .Q27 2011 | 1 | BOOK | EMIRATES |
| 2 | BOOK | AUTOSTORE |
