Book

Deviate : the science of seeing differently

Lotto, R. Beau, author

Overview

\"Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.\"--Jacket.

• Publisher: Hachette Books
• Subject: Visual perception. / Perception.
• ISBN: 9780316300193, 0316300195

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
BF241.L68 2017	1	BOOK	AUTOSTORE