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Republic of spin : an inside history of the American presidency
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Republic of spin : an inside history of the American presidency
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Book
Republic of spin : an inside history of the American presidency
Available to read in the library!
Overview
\"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric,' Gilded Age politicians called it 'publicity,' and some today might call it 'lying,' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative introduces us to the visionary advisers who taught politicians to manage the press, gauge public opinion, and master the successive new media of radio, television, and the Internet. We see Wilson pioneering the press conference, FDR scheming with his private pollsters, Reagan's aides hatching sound bites, and George W. Bush staging his extravagant photo-ops. We also see the past century's most provocative political critics, from H. L. Mencken to Stephen Colbert, grappling with the ambiguous role of spin in a democracy--its capacity for misleading but also for leading\"--Provided by publisher.
Publisher
W.W. Norton & Company
Subject
Presidents United States History.
/ Presidents United States Public opinion History.
/ Presidents United States Biography.
/ Public relations and politics United States History.
/ Communication in politics United States History.
/ Public opinion Political aspects United States History.
/ Political consultants United States Biography.
/ Spin doctors United States Biography.
ISBN
9780393067064, 0393067068
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| E176.1.G824 2016 | 1 | BOOK | AUTOSTORE |
