Book

Hacking the electorate : how campaigns perceive voters

Hersh, Eitan

Overview

\"This book is the most comprehensive study to date about the consequences of campaigns using \"microtargeting\" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build\"-- Provided by publisher.

• Publisher: Cambridge University Press
• Subject: Campaign management United States. / Political campaigns United States. / Voting United States. / POLITICAL SCIENCE / Government / General.
• ISBN: 9781107102897, 1107102898, 9781107501164, 1107501164

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
JK2281.H46 2015	1	BOOK	AUTOSTORE