Book

The case study handbook : a student's guide

Ellet, William, author

Overview

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.That's not surprising: cases are not expository writing and good ones are often nonlinear and even misleading in their presentation and organization. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at faulty understandings (at worst). In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. The Case Study Handbook will be an indispensable learning aid for any current or prospective MBA or executive education student.-- Provided by publisher

• Publisher: Harvard Business Review Press
• Subject: Management Case studies Study and teaching.
• ISBN: 9781633696150

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD30.4.E435 2018	1	BOOK	AUTOSTORE