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المزيج الترويجي : البيع المباشر والدعاية = Marketing mix : sales and promotion
by
حافظ، محمد عبده مؤلف
in
الدعاية
/ البيع
/ الإعلان
2009
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المزيج الترويجي : البيع المباشر والدعاية = Marketing mix : sales and promotion
by
حافظ، محمد عبده مؤلف
in
الدعاية
/ البيع
/ الإعلان
2009
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المزيج الترويجي : البيع المباشر والدعاية = Marketing mix : sales and promotion
Book
المزيج الترويجي : البيع المباشر والدعاية = Marketing mix : sales and promotion
2009
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Overview
يحتوي الكتاب على كافة أساليب الترويج كما يشمل البيع المباشر وخطواته والمعلومات التي يحتاجها رجل البيع بالإضافة إلي أنماط العملاء واعتراضاتهم وكيفية التعامل معهم ولقد أهتم الباحث بعملية تدريب وتحفيز رجال البيع وكيفية تنشيط المعبيعات وركز أيضا على عملية الدعاية وفي النهاية اهتم بموضوع النشر الإلكتروني وهذا الكتاب يهم الباحثين والمتخصين في مجال الترويج والمبيعات وهو إضافة عملية جيدة للمكتبة العربية.
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5438.25 .H34 2009 | 1 | BOOK | BUSINESS |
| 1 | BOOK | AUTOSTORE |
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