Book

Netflix and the re-invention of television

Jenner, Mareike, 1983- author

Overview

\"This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.\"-- Provided by publisher.

• Publisher: Palgrave Macmillan
• Subject: Netflix (Firm) / Television broadcasting Technological innovations United States. / Streaming video United States. / BUSINESS & ECONOMICS / Industries / Media & Communications. / TECHNOLOGY & ENGINEERING / Telecommunications. / Streaming video. / Television broadcasting Technological innovations. / United States.
• ISBN: 9783319943152, 3319943154

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD9697.V544 N4827 2018	1	BOOK	AUTOSTORE