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الاتصالات التسويقية = Marketing communications
الاتصالات التسويقية = Marketing communications
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الاتصالات التسويقية = Marketing communications
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الاتصالات التسويقية = Marketing communications
الاتصالات التسويقية = Marketing communications

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الاتصالات التسويقية = Marketing communications
الاتصالات التسويقية = Marketing communications
Book

الاتصالات التسويقية = Marketing communications

2018
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Overview
يتحدث كتاب الاتصالات التسويقية الدكتور علي الخضر عن مفهوم عملية الاتصال وعناصر عملية الاتصال وأهداف ووظائف عملية الاتصال ومفهوم الاتصالات التسويقية وأهداف الاتصالات التسويقية وعلاقة الاتصالات التسويقية بعناصر المزيج التسويقي ومراحل تخطيط الاتصالات التسويقية ويتناول أيضا الاتصالات التسويقية المتكاملة وتخطيط الاتصالات التسويقية المتكاملة والبيع الشخصي والترويج ودوره الاتصالي والدعاية والعلاقات العامة وتنشيط المبيعات.
Publisher
جامعة دمشق، مركز التعليم المفتوح، برنامج المشروعات الصغيرة والمتوسطة
Item info:
4 items available
4 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415 .K45 2018 1 BOOK BUSINESS
3 BOOK AUTOSTORE