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Stars, fans, and consumption in the 1950s : reading Photoplay
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Book
Stars, fans, and consumption in the 1950s : reading Photoplay
Available to read in the library!
Overview
\"The fan magazine Photoplay pioneered the construction of both female stars as social types and fans as aspiring consumers in the first mass consumption society. In the 1950s, stars embodied a leisured California lifestyle based on goods. Addressing working- and lower middle-class readers, Photoplay published beauty tips, fashion layouts, sewing patterns, home decorating advice, recipes, and vacation guidelines so that fans could live like the stars. This book traces the changing social mores regarding female behavior and the new relationship between stars and fans. When the magazine adopted tabloid conventions to report sex scandals like the Debbie-Eddie-Liz affair in 1958, stars were demystified and fans became scandalmongers. The construction of female identity based on goods and performance in a consumer society resulted in multiple, fragmented, and unstable selves - a legacy evident in postmodern culture today\"-- Provided by publisher.
Publisher
Palgrave Macmillan
Subject
ISBN
9781137433992, 113743399X
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| PN1993.P51545 2014 | 1 | BOOK | AUTOSTORE |
