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Advertising to children : new directions, new media

by Blades, Mark, editor , Oates, Caroline, editor , Blumberg, Fran, editor , Gunter, Barrie, editor

in Advertising and children. / Television advertising and children. / Advertising Psychological aspects. / BUSINESS & ECONOMICS / Advertising & Promotion. / FAMILY & RELATIONSHIPS / Child Development. / PSYCHOLOGY / Developmental / Child. / SOCIAL SCIENCE / Children's Studies. / SOCIAL SCIENCE / Media Studies.

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Advertising to children : new directions, new media

by Blades, Mark, editor , Oates, Caroline, editor , Blumberg, Fran, editor , Gunter, Barrie, editor

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Book

Advertising to children : new directions, new media

Blades, Mark, editor,

Oates, Caroline, editor,

Blumberg, Fran, editor,

Gunter, Barrie, editor

Overview

\"This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames.\" -- Provided by publisher.

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Publisher

Palgrave Macmillan

Subject

Advertising and children.

/ Television advertising and children.

/ Advertising Psychological aspects.

/ BUSINESS & ECONOMICS / Advertising & Promotion.

/ FAMILY & RELATIONSHIPS / Child Development.

/ PSYCHOLOGY / Developmental / Child.

/ SOCIAL SCIENCE / Children's Studies.