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سلوك المستهلك
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Book
سلوك المستهلك
2013
Available to read in the library!
Overview
يهدف كتاب سلوك المستهلك إلى تعريف الطلاب بمفهوم سلوك المستهلك والعوامل المؤثرة عليه وأسباب الإهتمام بدراسة وتحليل سلوك المستهلك ويسعى التسويق لمقابلة إحتياجات ورغبات المستهلكين بشكل أفضل من المنافسين، حيث أن دراسة سلوك المستهلك تساعد في فهم الأسلوب الذي يقوم به الأفراد والجماعات والمنظمات بتحديد وشراء وإستخدام المنتجات وتلقي الخدمات والتخلص \"إستباعد إختيار\" من السلع والخدمات بما يلبي حاجاتهم ورغباتهم.
Publisher
الشركة العربية المتحدة للتسويق والتوريدات
Subject
ISBN
9789774771325
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5415.32 .U23 2013 | 1 | BOOK | BUSINESS |
| 1 | BOOK | AUTOSTORE |
