Book

Format for graphic designers

Ambrose, Gavin, author, Harris, Paul, 1971- author

Overview

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

• Publisher: Bloomsbury Visual Arts
• Subject: Books Format. / Graphic design (Typography) / Graphic arts. / Communication in design. / Design Case studies.
• ISBN: 9781474290630, 1474290639

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
Z246.A43 2019	1	BOOK	ARTS