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Ogilvy on advertising in the digital age
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Book
Ogilvy on advertising in the digital age
Available to read in the library!
Overview
\"As comprehensive as its predecessor was for print and TV, this ... handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future\"--Amazon.com.
Publisher
Bloomsbury
Subject
ISBN
9781635571462
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF6146.I58 Y68 2018 | 1 | BOOK | BUSINESS |
