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Myths of branding : a brand is just a logo, and other popular misconceptions
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Book
Myths of branding : a brand is just a logo, and other popular misconceptions
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Overview
\"A brand is just a logo and a way of charging you more for a product- everyone knows that, don't they? After all, there is no such thing as brand loyalty, and isn't branding all fluff and art, devoid of rigour and science? These myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding debunks the most popular misconceptions and replaces them with the reality of what it's really like to work in the world of branding and why it's such an important and effective industry. Branding experts Simon Bailey and Andy Milligan explore the misguided, mistaken and blatantly false myths that abound in the branding arena, using fascinating examples from the world's leading brands and foremost branding agencies. Myths of Branding will give you a deeper and sharper understanding of the realities of branding and brand management.\"--Back cover.
Publisher
Kogan Page
Subject
ISBN
0749497718, 9780749497712, 9780749483098, 0749483091
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.1255.B35 2019 | 1 | BOOK | BUSINESS |
