Book

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity

Everett, Lesley, author

Overview

\"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values\"-- Provided by publisher.

• Publisher: Kogan Page
• Subject: Branding (Marketing) / Social responsibility of business. / Corporate culture. / Consumer behavior. / BUSINESS & ECONOMICS / Strategic Planning. / BUSINESS & ECONOMICS / Leadership. / BUSINESS & ECONOMICS / Management.
• ISBN: 9780749471378

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.1255.E93 2016	1	BOOK	BUSINESS