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Success in programming : how to gain recognition, power, and influence through personal branding

by Harper, Frâedâeric, author

in Computer software developers Vocational guidance. / Computer programmers Vocational guidance. / Software consultants Vocational guidance. / Success in business. / Branding (Marketing) / BUSINESS & ECONOMICS / Marketing / General

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Book

Success in programming : how to gain recognition, power, and influence through personal branding

Harper, Frâedâeric, author

Overview

\"Why should you, a competent software developer or programmer, care about your own brand? After all, it's not like you're an actor or musician. In fact, as [this book demonstrates], ... it's never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You'll find better jobs and become the 'go-to' person in various situations. You'll become known for your expertise and leadership, and you'll find it easier to strike out on your own. People will seek out your advice and point of view. You'll get paid to speak, write, and consult. What's not to like about becoming a rock star developer?\"--Page 4 of cover.

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Publisher

Apress,Distributed to the book trade worldwide by Springer Science+Business Media

Subject

Computer software developers Vocational guidance.

/ Computer programmers Vocational guidance.

/ Software consultants Vocational guidance.

/ Success in business.

/ Branding (Marketing)

/ BUSINESS & ECONOMICS / Marketing / General

ISBN