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Misbehaving : the making of behavioral economics
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Book
Misbehaving : the making of behavioral economics
Available to read in the library!
Overview
\"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments\"--Amazon.com.
Publisher
W.W. Norton & Company
Subject
ISBN
9780393080940, 0393080943
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HB74.P8 T527 2015 | 1 | BOOK | BUSINESS |
