Book

The experience economy : competing for customer time, attention, and money

Pine, B. Joseph, author, Gilmore, James H., 1959- author

Overview

\"Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy\"-- Provided by publisher.

• Publisher: Harvard Business Review Press
• Subject: Production management. / Marketing. / Diversification in industry. / Customer services.
• ISBN: 9781633697973

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.15.P56 2020	1	BOOK	BUSINESS