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Winning in emerging markets : a road map for strategy and execution
by
Palepu, Krishna G., 1954-
, Khanna, Tarun
in
Commerce.
/ International business enterprises.
/ Globalization Economic aspects.
/ Marketing Management.
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Do you wish to request the book?
Winning in emerging markets : a road map for strategy and execution
by
Palepu, Krishna G., 1954-
, Khanna, Tarun
in
Commerce.
/ International business enterprises.
/ Globalization Economic aspects.
/ Marketing Management.
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Winning in emerging markets : a road map for strategy and execution
Book
Winning in emerging markets : a road map for strategy and execution
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Overview
The authors outline a framework for developing emerging market strategies based on a structural understanding of those markets not based on broad categorical definitions.
Publisher
Harvard Business Press
Subject
ISBN
9781422166956, 1422166953
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF1008.P35 2010 | 1 | BOOK | BUSINESS |
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