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From an idea to Nike : how marketing made Nike a global success
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Book
From an idea to Nike : how marketing made Nike a global success
2019
Overview
\"Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run\"-- Provided by publisher.
Publisher
Houghton Mifflin Harcourt
Subject
Nike (Firm) History Juvenile literature.
/ Sporting goods industry United States History Juvenile literature.
/ Footwear industry United States History Juvenile literature.
/ Athletic shoes United States History Juvenile literature.
/ Sports United States Marketing Juvenile literature.
/ Sporting goods industry United States History.
/ Footwear industry United States History.
ISBN
9781328453624, 9781328453631
