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Sloganization in language education discourse : conceptual thinking in the age of academic marketization
by
Schmenk, Barbara, editor
, Breidbach, Stephan, editor
, Kèuster, Lutz, editor
in
Language and languages Study and teaching.
/ Jargon (Terminology)
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Sloganization in language education discourse : conceptual thinking in the age of academic marketization
by
Schmenk, Barbara, editor
, Breidbach, Stephan, editor
, Kèuster, Lutz, editor
in
Language and languages Study and teaching.
/ Jargon (Terminology)
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Sloganization in language education discourse : conceptual thinking in the age of academic marketization
Book
Sloganization in language education discourse : conceptual thinking in the age of academic marketization
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Overview
\"This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes\"-- Provided by publisher.
Publisher
Multilingual Matters
ISBN
9781788921862, 9781788921855
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| P53.453.S56 2019 | 1 | BOOK | GENERAL |
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