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Taking fame to market : on the pre-history and post-history of Hollywood stardom
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Book
Taking fame to market : on the pre-history and post-history of Hollywood stardom
Available to read in the library!
Overview
\"The study of stars and celebrities is awash with enticing terms that compound the magic and mystery of their luminous subjects. Taking Fame to Market is the first critical exploration of the relationship between stardom as a form of popular heroism and as a commodity produced by capitalist enterprise. Beginning with an examination of the first star, David Garrick, King charts the representation of stars through a line of development that ends with the 'pure' celebrity of contemporary times, as exemplified by Lady Gaga. His case studies, which discuss the relationships of stars and celebrities with their fans, are placed in their social context and raise pertinent questions about the likely effects on audience perception of fame. King applies a new grammar of stardom to explore the differences between the stars of yesteryear and today's 'superstars', who are famous more from what they appear to be than for what they do. This phenomenon has been noted before, but the aim of this book is to explain it\"-- Provided by publisher.
Publisher
Palgrave Macmillan
Subject
Motion picture industry United States.
/ Motion picture actors and actresses United States.
/ Fame Social aspects United States.
/ Fame Economic aspects United States.
/ Branding (Marketing) United States.
/ PERFORMING ARTS / Film & Video / History & Criticism.
ISBN
9781137344274, 113734427X
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| PN1993.5.U6 K56 2015 | 1 | BOOK | GENERAL |
