Book

Design and management of interfirm networks : Franchise networks, cooperatives and alliances

Windsperger, Josef, editor

Overview

Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks - and the creation of innovation under the conditions of a complex, dynamic, knowledge-intensive and digital economy - from an interdisciplinary perspective. The studies, all of which were written by respected experts, explore how firms can improve their competitiveness by securing access to innovation, knowledge, complementary resources and capabilities otherwise not available to them. In addition, they highlight how, driven by an unpredictable environment, firms embedded in inter-organizational networks are increasingly transforming from co-operators to collaborators and valuable co-creators of innovation.

• Publisher: Springer International Publishing
• Subject: Franchises (Retail trade) / Industrial organization. / Sales management. / Organization. / Planning. / Leadership.
• ISBN: 3030292444, 9783030292447

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5429.23.D468 2019	1	BOOK	BUSINESS