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Market-based management : strategies for growing customer value and profitability
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Book
Market-based management : strategies for growing customer value and profitability
2009
Available to read in the library!
Overview
Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
Publisher
Pearson / Prentice Hall,Edwards Brothers
Subject
ISBN
9780138133962, 0138133964, 9780132336536, 0132336537
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5415.13 .B47 2009 | 2 | BOOK | AUTOSTORE |
