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Marketing 6.0 : the future is immersive
by
Kotler, Philip, author
, Kartajaya, Hermawan, 1947- author
, Setiawan, Iwan, author
in
Marketing.
/ Technology.
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Marketing 6.0 : the future is immersive
by
Kotler, Philip, author
, Kartajaya, Hermawan, 1947- author
, Setiawan, Iwan, author
in
Marketing.
/ Technology.
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Book
Marketing 6.0 : the future is immersive
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Overview
\"In Marketing 6.0, the celebrated promoter of the \"Four P's of Marketing,\" Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.\"-- Provided by publisher.
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415 .K686 2024 | 1 | BOOK | AUTOSTORE |
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