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AI-driven value management : how AI can help bridge the gap across the enterprise to achieve customer success
by
LeGrande, Craig, author
, Lakshminarayanan, Venky, author
in
Industrial marketing Data processing.
/ Artificial intelligence Marketing applications.
/ Business and Management.
2024
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Do you wish to request the book?
AI-driven value management : how AI can help bridge the gap across the enterprise to achieve customer success
by
LeGrande, Craig, author
, Lakshminarayanan, Venky, author
in
Industrial marketing Data processing.
/ Artificial intelligence Marketing applications.
/ Business and Management.
2024
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AI-driven value management : how AI can help bridge the gap across the enterprise to achieve customer success
BOOK
AI-driven value management : how AI can help bridge the gap across the enterprise to achieve customer success
2024
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Overview
Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionise B2B value management. This book lays out a strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers - and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing.
Publisher
John Wiley & Sons, Inc.
Subject
ISBN
9781394288823
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.1263 L44 2024 | 1 | BOOK | BUSINESS |
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