Asset Details
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فن تجزئة الأسواق
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فن تجزئة الأسواق
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فن تجزئة الأسواق
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BOOK
فن تجزئة الأسواق
2012
Available to read in the library!
Overview
يشرح الكتاب كيفية تجزئة السوق إلى قطاعات بإسهاب وأسلوب منهجي وموضوعي بناء على حاجات العملاء حتى تنجح المؤسسات في وضع سياسات تسعيرية ناجحة بدلا من السياسات الفاشلة التي تسببها التجزئة غير الصحيحة للسوق، ولا شئ في عالم الأعمال يؤتي ثماره إلا إذا تم تحديد نطاق السوق ورسم مخطط لها وقياس حجمها ثم تجزئتها بشكل صحيح.
Publisher
دار الفاروق للاستثمارات الثقافية,مطبعة آيات
Subject
ISBN
9789774557791
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5415.127 .M3312 2012 | 1 | BOOK | BUSINESS |
| 1 | BOOK | AUTOSTORE |
