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العلاقات العامة الدولية : المفهوم والممارسة
العلاقات العامة الدولية : المفهوم والممارسة
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العلاقات العامة الدولية : المفهوم والممارسة
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العلاقات العامة الدولية : المفهوم والممارسة
العلاقات العامة الدولية : المفهوم والممارسة

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العلاقات العامة الدولية : المفهوم والممارسة
العلاقات العامة الدولية : المفهوم والممارسة
BOOK

العلاقات العامة الدولية : المفهوم والممارسة

2018
Overview
يتناول الكتاب مفهوم العلاقات العامة الدولية وأهدافها ووظائفها والبحوث المتخصصة في مجالها والتخطيط لها وخصوصية الاتصال والتقويم في العلاقات العامة الدولية وصولا إلى تنظيم إدارتها والفوائد الوظيفة لهذا التنظيم كما استعرض الكتاب مفهوم الشركات الدولية وتعريفها وأنواعها وأهدافها وخصائصها وأشكالها وتناول الاقتصاد القائم عليه الشركات الدولية وأسباب انتشارها وتعاظم دورها والأخطار التي يمكن ان تسببها الشركات الدولية وأثر التطور التكنولوجيا والتقني على تأثيرها ومسار عملها.
Publisher
دار الكتب العلمية للنشر والتوزيع
ISBN
9789777261722
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HD 59 .B33 2018 1 BOOK BUSINESS
1 BOOK AUTOSTORE