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الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
by
صابات، خليل، 1919-2001 مؤلف
in
الإعلان
/ الدعاية
1969
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الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
by
صابات، خليل، 1919-2001 مؤلف
in
الإعلان
/ الدعاية
1969
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Book
الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
1969
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Overview
يهتم هذا الكتاب بصفة خاصة بلإعلان في الصحافة والإذاعة والتليفزيون كما يعني بنشأة الأعلان وتطوره وبسيولوجيته وأخلاقياته وهو يعرض إل جانب ذلك النواحي التجارية والإدارية والاقتصادية للإعلان وتناول بالبحث مفهوم الإعلان في الأنظمة الاقتصادية والاجتماعية المختلفة ويتعرض لدراسة السوق ولمؤسسات الإعلان وطرق إدارتها وأقسامها وهو يفيد كل من يريد أن يؤهل نفسه لمهنتي الإعلام والإعلان.
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5823 .S23 1969 | 1 | BOOK | BUSINESS |
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