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الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
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الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
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الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته

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الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته
Book

الإعلان : تاريخه، أسسه، قواعده، فنونه وأخلاقياته

1969
Overview
يهتم هذا الكتاب بصفة خاصة بلإعلان في الصحافة والإذاعة والتليفزيون كما يعني بنشأة الأعلان وتطوره وبسيولوجيته وأخلاقياته وهو يعرض إل جانب ذلك النواحي التجارية والإدارية والاقتصادية للإعلان وتناول بالبحث مفهوم الإعلان في الأنظمة الاقتصادية والاجتماعية المختلفة ويتعرض لدراسة السوق ولمؤسسات الإعلان وطرق إدارتها وأقسامها وهو يفيد كل من يريد أن يؤهل نفسه لمهنتي الإعلام والإعلان.
Publisher
مكتبة الأنجلو المصرية ؛ دار الطباعة الحديثة
Item info:
1 item available
1 item total in all locations
Holdings :
Call Number Copies Material Location
HF 5823 .S23 1969 1 BOOK BUSINESS