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Persuasive technology : using computers to change what we think and do
by
Fogg, B. J
in
Computer programs
/ Human-computer interaction
/ Persuasion (Psychology)
/ Social aspects
2003
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Persuasive technology : using computers to change what we think and do
by
Fogg, B. J
in
Computer programs
/ Human-computer interaction
/ Persuasion (Psychology)
/ Social aspects
2003
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Persuasive technology : using computers to change what we think and do
eBook
Persuasive technology : using computers to change what we think and do
2003
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Overview
Can computers change what you think and do?Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?\"Yes, they can,\" says Dr.B.J.Fogg, director of the Persuasive Technology Lab at Stanford University.
Publisher
Morgan Kaufmann,Elsevier Science & Technology,Morgan Kaufmann Publishers
ISBN
1558606432, 9781558606432
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