Asset Details
Do you wish to reserve the book?
Impact of B2B Service Quality on Customers Loyalty in the Egyptian Radiology Imaging Sector
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Impact of B2B Service Quality on Customers Loyalty in the Egyptian Radiology Imaging Sector
Do you wish to request the book?
Impact of B2B Service Quality on Customers Loyalty in the Egyptian Radiology Imaging Sector
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Impact of B2B Service Quality on Customers Loyalty in the Egyptian Radiology Imaging Sector
2023
Overview
This research delves into the dynamics of perceived service quality, customer satisfaction, and loyalty in the context of business-to-business (B2B) interactions within the Radiology Domain in Egypt. Adopting a quantitative approach, the study employs structural equation modeling (SEM) for data analysis. The research population comprises B2B customers within the healthcare sector, focusing on radiology imaging centers, hospitals, and medical equipment procurement authorities. Data collection involves structured questionnaires, and the study measures perceived service quality using the INDSERV model and adapts scales for customer loyalty and satisfaction. AMOS software is utilized for statistical analysis. The results affirm positive relationships between perceived service quality and customer loyalty and satisfaction. The study recommends strategies for radiology imaging suppliers, emphasizing service quality enhancement and customer satisfaction initiatives. While the study acknowledges limitations such as industry specificity and a cross-sectional design, it lays the groundwork for future research directions. The findings contribute valuable insights for B2B interactions within the Radiology Domain and offer practical implications for strategic decision-making in customer centric approaches.
Publisher
جامعة قناة السويس - كلية التجارة بالاسماعيلية
Subject
