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Marketing today's academic library
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Marketing today's academic library
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Marketing today's academic library
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eBook
Marketing today's academic library
2009,2014
Overview
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Publisher
American Library Association,ALA Editions
ISBN
0838909841, 9780838909843
