Asset Details
Do you wish to reserve the book?
The Development of Multimodality as a Recent Trend in Linguistics
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The Development of Multimodality as a Recent Trend in Linguistics
Do you wish to request the book?
The Development of Multimodality as a Recent Trend in Linguistics
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
The Development of Multimodality as a Recent Trend in Linguistics
2022
Overview
Semiotics or semiology (from the Greek, sēmeion, means 'sign') is an expression which stands for the science of signs. Semiotics is generally defined as the study of the sign. Sign is anything which stands for something else. The history of semiotic science returns back to medieval ages. However, semiotics gains its technicality after the first half of the twentieth century. Semiotics is explored by its founders Ferdinand de Saussure and Charles Peirce. After them, many semioticans develop the study of sign system like Roland Barthes, Umberto Eco, Marshall McLuhan, Algirdas J. Greimas, Charles Morris, and Roman Jakobson. Due to the recent development in media and in means of communication, there is a new shift from mono-sign system to multimodality. Based on Halliday's SFL, O'Toole's The Language of Displayed Art (1994), Kress and van leeuwen's Reading Images: The Grammar of Visual Design (1996/2006). Multimodality occurs as a basic theory of communication and social semiotics; it is the use of several modes of communication other than language. This article aims to review definitions of Semiotics and Social Semiotics, Visual Social Semiotic and Multimodality.
Publisher
جامعة قناة السويس - كلية الآداب والعلوم الإنسانية
Subject
