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eBook
Petroturfing
2024
Overview
How social media has become a critical tool for
advancing the interests of the Canadian oil industry
Petroturfing presents an incisive look into how
Canada's pro-oil movement has leveraged social media to rebrand the
extractive economy as a positive force. Adapting its title from the
concept of astroturfing, which refers to the practice of disguising
political and corporate media campaigns as grassroots movements,
the book exposes the consequences of this mutually informed
relationship between social media and environmental politics.
Since the early 2010s, an increasingly influential network of
pro-oil groups, organizations, and campaigns has harnessed social
media strategies originally developed by independent environmental
organizations in order to undermine resistance to the fossil fuel
industry. Situating these actions within the broader oil culture
wars that have developed as an outgrowth of contemporary right-wing
media, Petroturfing details how this coalition of groups
is working to reform the public view of oil extraction as something
socially, economically, and ecologically beneficial.
By uncovering these concerted efforts to influence the \"energy
consciousness,\" Jordan B. Kinder reveals the deep divide between
Canada's environmentally progressive reputation and the economic
interests of its layers of government and private companies
operating within its borders. Drawing attention to the structures
underlying online political expression, Petroturfing
highlights the limitations of social media networks in the work of
promoting environmental justice and contributing to a more
equitable future.
Publisher
University of Minnesota Press
Subject
ISBN
1517914337, 9781517914332, 9781452970981, 145297098X
