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eBook
White Burgers, Black Cash
2023
Overview
The long and pernicious relationship between fast food
restaurants and the African American community Today, fast
food is disproportionately located in Black neighborhoods and
marketed to Black Americans through targeted advertising. But
throughout much of the twentieth century, fast food was developed
specifically for White urban and suburban customers, purposefully
avoiding Black spaces. In White Burgers, Black Cash , Naa
Oyo A. Kwate traces the evolution in fast food from the early 1900s
to the present, from its long history of racist exclusion to its
current damaging embrace of urban Black communities.
Fast food has historically been tied to the country's self-image
as the land of opportunity and is marketed as one of life's simple
pleasures, but a more insidious history lies at the industry's
core. White Burgers, Black Cash investigates the complex
trajectory of restaurant locations from a decided commitment to
Whiteness to the disproportionate densities that characterize Black
communities today. Kwate expansively charts fast food's racial and
spatial transformation and centers the cities of Chicago, New York
City, and Washington, D.C., in a national examination of the
biggest brands of today, including White Castle, KFC, Burger King,
McDonald's, and more.
Deeply researched, grippingly told, and brimming with surprising
details, White Burgers, Black Cash reveals the
inequalities embedded in the closest thing Americans have to a
national meal.
Publisher
University of Minnesota Press
Subject
ISBN
9781517911096, 1517911095, 1452968780, 9781452968780, 1517911109, 9781517911102
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