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eBook
The Propagandists' Playbook
2022
Overview
An examination of what algorithmic polarization means for
society and how conservative elites use media literacy tactics to
spread propaganda The Propagandists' Playbook
peels back the layers of the right-wing media manipulation machine
to reveal why its strategies are so effective and pervasive, while
also humanizing the people whose worldviews and media practices
conservatism embodies. Based on interviews and ethnographic
observations of two Republican groups over the course of the 2018
Virginia gubernatorial race-including the author's firsthand
experience of the 2017 Unite the Right rally-the book considers how
Google algorithms, YouTube playlists, pundits, and politicians can
manipulate audiences, reaffirm beliefs, and expose audiences to
more extremist ideas, blurring the lines between reality and
fiction. Francesca Tripodi argues that conservatives who embody the
Christian worldview give authoritative weight to original texts and
interrogate the media using the same tools taught to them in Bible
study-for example, using Google to \"fact check\" the news. The
result of this practice, tied to conservative marketing tactics, is
more than a reaffirmation of existing beliefs: it is a
radicalization of content and a changing of narratives adopted by
the media. Tripodi also demonstrates the pervasiveness of white
supremacy in the conservative media ecosystem, as well as its
mainstream appeal, scope, and spread.
Publisher
Yale University Press
Subject
/ Communication in politics -- United States
/ Communication in politics fast (OCoLC)fst00870243
/ Conservatism -- United States
/ Conservatism fast (OCoLC)fst00875582
/ Conservatives -- United States
/ History
/ Mass media -- Political aspects -- United States
/ Mass media -- Political aspects fast (OCoLC)fst01011278
/ POLITICAL SCIENCE / Propaganda bisacsh
/ Propaganda -- United States -- History -- 21st century
ISBN
0300248946, 9780300248944
