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eBook
Co-creating service experience
2015
Overview
The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study.
Publisher
Emerald Publishing Limited
Subject
ISBN
9781785602368, 1785602365
