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eBook
Selling James Bond
2011
Overview
The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of pro.
Publisher
Cambridge Scholars Publishing,Cambridge Scholars
Subject
ISBN
9781443833059, 1443833053
