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eBook
Discipline and Indulgence
2013
Overview
The early Cold War (1947-1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism's success were seen as turning the sons of pioneers into couch potatoes.InDiscipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism's contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media,Discipline and Indulgenceassesses the period's institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today's War on Terror.
Publisher
Rutgers University Press
Subject
/ birthplace of college football
/ Cold War
/ Cold War -- Social aspects -- United States
/ College sports -- United States -- History -- 20th century
/ Football
/ Football -- Social aspects -- United States -- History -- 20th century
/ Football -- United States -- History -- 20th century
/ History
/ Mass media and sports -- United States -- History -- 20th century
/ NASSS
/ North American Society for the Sociology of Sport
/ North American Society for the Sociology of Sport Outstanding Book Award
/ rutgers
/ SOCIAL SCIENCE / Sociology / General
/ sports
/ SPORTS & RECREATION / Football
/ war
/ winner
ISBN
0813561280, 9780813561288, 0813561272, 9780813561271, 9780813561264, 0813561264
