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The Valorization of Local Products in Arid Zones
The Valorization of Local Products in Arid Zones
Journal Article

The Valorization of Local Products in Arid Zones

2021
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Overview
The goal of our research is to try to understand the realities of small agro-food businesses in arid zones, namely through a small business in Messaad in the Wilaya of Djelfa, that specializes in the production and commercialization of date jam. It also aims to increase the value of local agricultural products as an important lever of local economic by embedding itself in a sustainable strategy. The methodological approach used is the three E's: enterprise, entrepreneur, and environment, which necessitates the use of a few tools available in the field of entrepreneurship, namely :The entrepreneur profile and entrepreneurial spirit ;The small business (forces and weaknesses ;The environment opportunities and threats. The observation allowed us to confirm that entrepreneurship encouragement and support are the keystone for promoting local products in these regions.
Publisher
جامعة الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير

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