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Product experience
by
Schifferstein, H. (Hendrik)
, Hekkert, Paul
in
Brand choice
/ Consumer behavior
/ Consumers' preferences
/ Design
/ Konsumentenverhalten
/ New products
/ Produktgestaltung
/ Wahrnehmung
2008,2007,2011
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Do you wish to request the book?
Product experience
by
Schifferstein, H. (Hendrik)
, Hekkert, Paul
in
Brand choice
/ Consumer behavior
/ Consumers' preferences
/ Design
/ Konsumentenverhalten
/ New products
/ Produktgestaltung
/ Wahrnehmung
2008,2007,2011
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eBook
Product experience
2008,2007,2011
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Overview
Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual.In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products.It thereby bridges gaps between several areas within psychology (e.g.
Publisher
Elsevier,Elsevier Science & Technology,Elsevier Science
Subject
ISBN
008045089X, 9780080450896
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