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PDMA Handbook of New Product Development (3rd Edition)

by Uban Steve , Slotegraaf Rebecca J , Kahn Kenneth B , Kay Sally Evans

in Documentation, Procedures & QA / Erfolgsfaktor / General Engineering & Project Administration / Geschäftsmodell / Handbooks, manuals, etc / Industrial Engineering & Operations Management / Innovationsmanagement / Marktforschung / New products / Portfolio-Management / Product management / Product management -- United States -- Handbooks, manuals, etc / Produktentwicklung / Project Management / United States / USA

2013,2012

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PDMA Handbook of New Product Development (3rd Edition)

by Uban Steve , Slotegraaf Rebecca J , Kahn Kenneth B , Kay Sally Evans

2013,2012

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PDMA Handbook of New Product Development (3rd Edition)

by Uban Steve , Slotegraaf Rebecca J , Kahn Kenneth B , Kay Sally Evans

2013,2012

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eBook

PDMA Handbook of New Product Development (3rd Edition)

Uban Steve,

Slotegraaf Rebecca J,

Kahn Kenneth B,

Kay Sally Evans

2013,2012

Overview

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today's world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD.The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

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Publisher

John Wiley & Sons,Wiley,John Wiley & Sons, Incorporated,Wiley-Blackwell

Subject

Documentation, Procedures & QA

/ Erfolgsfaktor

/ General Engineering & Project Administration

/ Geschäftsmodell

/ Handbooks, manuals, etc

/ Industrial Engineering & Operations Management

/ Innovationsmanagement