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eBook
Orienting Hollywood
2015
Overview
A new understanding of the culturally rich and historic
relationship between Hollywood and Bollywood. With
American cinema facing intense technological and financial
challenges both at home and abroad, and with Indian media looking
to globalize, there have been numerous high-profile institutional
connections between Hollywood and Bombay cinema in the past few
years. Many accounts have proclaimed India's transformation in a
relatively short period from a Hollywood outpost to a frontier of
opportunity. Orienting Hollywood moves beyond the conventional
popular wisdom that Hollywood and Bombay cinema have only recently
become intertwined because of economic priorities, instead
uncovering a longer history of exchange. Through archival research,
interviews, industry sources, policy documents, and cultural
criticism, Nitin Govil not only documents encounters between
Hollywood and India but also shows how connections were imagined
over a century of screen exchange. Employing a comparative
framework, Govil details the history of influence, traces the
nature of interoperability, and textures the contact between
Hollywood and Bombay cinema by exploring both the reality and
imagination of encounter.
Publisher
NYU Press,New York University Press
Subject
ISBN
0814785875, 9780814785874, 0814764738, 9780814764732
