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James Dean Transfigured
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eBook
James Dean Transfigured
2009,2007
Overview
After the death of James Dean in 1955, the figure of the teen
rebel permeated the globe, and its presence is still felt in the
twenty-first century. Rebel iconography-which does not have to
resemble James Dean himself, but merely incorporates his
disaffected attitude-has become an advertising mainstay used to
sell an array of merchandise and messages. Despite being overused
in advertisements, it still has the power to surprise when used by
authors and filmmakers in innovative and provocative ways.
The rebel figure has mass appeal precisely because of its
ambiguities; it can mean anything to anyone. The global
appropriation of rebel iconography has invested it with fresh
meanings. Author Claudia Springer succeeds here in analyzing both
ends of the spectrum-the rebel icon as a tool in upholding
capitalism's cycle of consumption, and as a challenge to that cycle
and its accompanying beliefs.
In this groundbreaking study of rebel iconography in
international popular culture, Springer studies a variety of texts
from the United States and abroad that use this imagery in
contrasting and thought-provoking ways. Using a cultural studies
approach, she analyzes films, fiction, poems, Web sites, and
advertisements to determine the extent to which the icon's
adaptations have been effective as a response to the actual social
problems affecting contemporary adolescents around the world.
Publisher
University of Texas Press
Subject
ISBN
9780292714434, 0292714432
