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Strategic Entrepreneurship and its Role in Attainment Organizational Creativity Applied on the Saudi Banks Sector
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Journal Article
Strategic Entrepreneurship and its Role in Attainment Organizational Creativity Applied on the Saudi Banks Sector
2025
Overview
The aim of this study is to investigate the role of strategic entrepreneurship in achieving organizational creativity, encompassing all components (Ideational Fluency, Creative Originality, and Problem Sensitivity) through application to the employees of Saudi banks. To address this topic comprehensively, the study presents a theoretical aspect of the research variables. As for the field aspect, the study was applied to employees of (7) Saudi banks, with a sample size of (81) individuals. The descriptive analytical method was employed, and the questionnaire was used as a key tool for concluding findings, the most prominent of which is that using strategic entrepreneurship within the Saudi banks contributes to increasing the Ideational Fluency of the administrative ideas by 91%.
Publisher
مركز البحث وتطوير الموارد البشرية - رماح
Subject
