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The impact of Competitive Intelligence on Organizational Change: The Moderating Role of Strategic Ambidexterity in Jordan Telecom Group \Orange\
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Journal Article
The impact of Competitive Intelligence on Organizational Change: The Moderating Role of Strategic Ambidexterity in Jordan Telecom Group \Orange\
2021
Overview
The aim of the research is to identify the impact of competitive intelligence on organizational change through strategic ambidexterity in Jordan Telecom Group (Orange). The study followed descriptive analytical approach and simple random sample was adopted. The research population consists of 242 individuals who represent the senior level management in Jordan Telecom Group (Orange). The appropriate sample size for the population was (149) administrative. A number of (165) questionnaires were retrieved out of (200) questionnaires that were distributed. The data was statistically dealt with by using the Statistical Package (SPSS). The results of the research showed that there is an impact of competitive intelligence on organizational change through strategic ambidexterity, and an improvement in the impact of strategic ambidexterity between competitive intelligence and organizational change in Jordan Telecom Group (Orange). Finally, the research has provided the following recommendations: the need for Jordan Telecom Group (Orange) to urge its experts to search for the latest technologies to respond to changes in the surrounding environment, attract new customers, maximize market share, and adopt strategic planning tools to identify threats.
Publisher
مركز البحث وتطوير الموارد البشرية - رماح
Subject
